Founder & Chief Vision Officer
Jackson Strong
From private equity boardrooms to sacred mountain summits. I have walked both worlds, and I refused to choose between them.

- Role
- Founder & Chief Vision Officer
- Founded AUREA
- July 2022
- Coaching since
- 2016
- Based in
- Austin, Texas
The story
Two worlds, and the refusal to choose.
I spent my first decade in private equity and enterprise software, working furiously inside startups and legacy businesses valued north of $300 million. I was good at it, but the work was driven by wounds that money could not reach. Soon enough I found out it would never be enough.
Meanwhile, synchronistic encounters with healers, coaches, mystics and mentors kept pulling me toward a life with the opposite polarity. A buttoned-up executive in the boardroom, and a closet mystic researching alternative history, spirituality, the matrix and more everywhere else.
In 2016 the two worlds stopped being able to hold each other. My marriage ended. My body gave out. The engine that had run everything since I was young finally seized, and what it had been building turned out to be a life designed to be admired by people I did not particularly like, for someone I wasn't, really.
I would like to tell you I chose to burn it down. I didn't. It collapsed, and the only choice left was what to build in the rubble of a purpose-less life.
So I took a decade of business training and obsessive personal development study and became a mindset and marketing coach to purpose-driven entrepreneurs, and I spent the first years of it rebuilding my own foundation while teaching other people how to stand on theirs. There were seasons I was not sure it would work.
A decade on, I have helped tantra teachers, trauma-informed coaches, plant-medicine guides, visionary leaders and countless other gifted creators turn their gifts into thriving businesses. Mostly by helping them get out from under the limitations, the fear and the old pain they had usually been carrying alone.
In July 2022 I founded AUREA so that nobody gifted with a Calling would have to go through what I did on the journey. A community and a coaching system for people carrying something real. In the process I have faced my own shadows and shortcomings countless times. But with a Dream, a Team, and The Divine, anything is possible.
I am here to remind you of that. Because at this crucial crux of history between light and darkness, freedom and fascism, you are needed. So welcome. I hope to see you on one of our Community Calls for Serafina, at an event, or here, at Reimagine Ranch in Elgin, Texas.
Agape, Jackson
Where to find him
The rooms and the work.
Jackson writes in Wisdom, hosts the AUREA gatherings, and shares the stage with the teachers and builders in the AUREA community. He is the founder of Serafina, the companion that turns a leader’s calling into their message, offer, and daily practice. He is based in Austin, Texas, and writes on LinkedIn as well.
